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Tuesday, October 04, 2011

Santa (Apple) Will Get Us The Gift (iPhone 5) Next Year

11:01 PM Posted by Deepak Nayal , 4 comments
The web is buzzing with "lackluster" iPhone announcement from Apple today. 

The whole world had assumed - with not a single word from Apple's side - that iPhone 5 will be released today. To be honest, I was one of them. The only reason I have been resisting the lure to replace my current three year old Nokia phone with a smartphone is that I am hoping to replace it with iPhone 5. That dream is definitely down the drain this year. I am amongst millions of fans world over that were disappointed by today's announcement, at least initially. In fact, I was expecting to have 'One more thing...' in today's presentation. But nothing happened. 

I can understand that people and Wallstreet are not happy with Apple today. But this event actually shows the impact this company has on the world, and that it still continues to do the right thing, without getting affected by market emotions. The online reactions during and after the event made me realize that Apple is like Santa Claus, and the rest of the world is like a kid. We want to believe in our Santa Claus so much that we start dreaming of things on our own, expect them to be fulfilled, get too happy when we get our presents, but then also get very disappointed if we have nothing by our bed side the next morning. There is no other company in the world that is so much loved by customers, envied by competitors and admired by everyone. 

Apple must have had its reasons to not releasing iPhone 5 this year: production issues, adding more features or awaiting competitor moves. One thing is for sure though, it definitely is not resting on its laurels, even with 5% global phone share

The reason people are disappointed is that Apple did not do what they wanted it to. But then, it does not have to. If the nay-sayers look at today's announcement more closely they will realize that Apple has actually done a lot of improvements, internally. With the new CPU, camera, iOS 5 and, off course, Siri (the intelligent voice assistant!), iPhone 4S has definitely become the best smartphone out there. While the investors do not approve of no-show of iPhone 5, I think it is a smart move from Apple's side. The company would definitely like to squeeze the juice out of version 4, before they release version 5. It is the same they did with 3G version. iPhone 3G was introduced in 2008, then 3GS was released in 2009, and then - only after two years of iPhone 3G in market - did Apple release iPhone 4 in 2010. This event actually shows that Apple has still held on its nerves and is not buckling under the pressure of expectations of investors and millions of customers - especially after its beloved founder's retirement. It shows that Apple has a clear product roadmap, understands its market and moreover understands its competitors really well. In fact, this event can even be a reflection of where Apple sees its competitors - no where near itself. (for those who want to throw that Android argument in my face, are you really serious? That is tens of vendors and many more times handsets put together against just one Apple and its iPhone.) While Google is busy adding features to our cellphones that we might not require for the next couple of years (read NFC), Apple is working on the ones that we can use today.

So my message to those super smart fund managers or investors who started dumping Apple shares today is - please have a broader perspective, and think before acting like a small child who did not get the christmas gift he had asked for. Do not worry, Santa is going to get your gift next year.


  1. Good article.
    Thank you.
    I will get the iPhone 4S anyways.

  2. Nah! You don't even have a smartphone and you want to list the not required features which other OS have and iOS doesn't.

    My suggestion, don't wait for iPhone 5, just get a smartphone if you really want one - iPhone4/4S or any other

  3. :-) I want to succumb to the desire of owning an iPhone and going with iPhone 4/4S as well. But then stop at the thought that I will not be able to buy iPhone 5, which is expected to have a lot of changes, next year.

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