Monday, July 30, 2012

Every Job Is A Sales Job

All jobs are sales jobs and everyone has to sell. The things that change are how often and how much of selling you have to do. Sales is one common aspect that can be found in every job - from accountant to software engineer to CEO to the Prime Minister of a country. Now, selling does not have to be in exchange for money. You are selling if you are pitching an idea or trying to get someone's buy-in or explaining why you did what you did. You got the idea - everyone sells. 


I have played many roles throughout my career - software developer, project manager, consultant and business developer. The one common thing that I had to do in all these roles was selling - either to my peers or my juniors or senior management or clients. And this is true for all of us. We all sell - at one or the other point in the day. And if you think that you just work on your computer and are not really involved in selling anything, then you are wrong. You might not realize that you are selling, but you certainly are. If your job requires you to be in contact with another human being, then you have got to sell. 

Everyone thinks that their job is important and that others should learn about and understand it as well. Software engineers think that their jobs are very important since software is changing the world and so everyone should learn how to program. Finance guys think that they make the world go round as they deal with the flow of money. HR guys think that they ought to get more importance as people are the most important asset of an organization in this information age. The list can go on and on. However, in my view, sales is the only true horizontal job function, that everyone needs to learn.

Considering the amount of selling all of us have to do, it is a pity how less effort is put into building sales skills in our education system. I am not suggesting that everyone should be turned into a salesman, but considering the importance of sales in our everyday lives, it is an important [life] skill to learn and work upon. I am also not suggesting that we try to build sales skills like the ones of a stereotypical pushy car salesman. I have noticed that the best salesmen are good at human psychology, and I propose that is what we try to learn.  

4 comments:

  1. on the topic of sales, i remember a line from this movie 'boiler room'. its so awesome that it stuck in my head.
    ".. on every call a sale is made, either you sell your product or the other person sell you a reason why he is not interested .. "
    This is actually true in every sphere of professional life, if you are not able to convince your boss about your idea means he did a better job at selling you the idea that your idea is a bad.

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  2. This is because if he is done and everyone else is with a client, Salesperson Jobs then he gets the next client that comes in regardless of who's "turn" it is. Customers are never expected to wait around more than Half a minute to be patiently waited on.

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